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In 1979 artist Damian Fulton began drawing what is now the most iconic cartoon in BMX; Radical Rick. Along with characters like MX Mug, Spike Speedwrench and the infamous Skuzzer Switchblade, Radical Rick grew into one of BMX's most historical figures through the pages of BMX Plus! magazine. Over the course of the last year, we collaborated with Fulton to bring his art to life through these Radical Rick-themed 24", 26" and 29" models. If you're thinking that this might be the perfect combination of design, history, and bike life, we'd most definitely agree.

BMX or not, Chad is about that Bike Life! Riding around towns, throwing wheelies, listening to music and laughing with your friends, that is ALL CK! So it seemed to make sense to ask Chad to come up with a bike that he would be hyped to wheelie at ride-outs. The BMF is all of that, jewelry inspired graphics, paint that pops, and fitted with BMX level components so it could hold up in the air as well. The BMX is Chad Kerley, the BMF is Bike Life.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

Sun's Cruz CB is light, quick, nimble and durable to give you years of pedaling pleasure. The lightweight aluminum frame and steel fork combine for a smooth, snappy ride you'll love. And, this cool cruiser boasts a low-maintenance, one-speed drivetrain with a sure-stopping coaster brake and a classy retro look that'll make you the envy of the block. Plus, the Cruz features Sun's standard foot-forward design that helps you step down easily when you need to.

- Full Chromoly frame with 1-1/8" steerer tube and mid BB shell; 20.75" top Tube - Full Cro-Mo 2 piece steerer fork with tapered legs intenrally threaded steerer tube; 32mm offset - Haro Full Chromoly 9" rise bars - Haro Baseline stem - Haro Baseline grips - Haro Baseline Cro-Mo 8 spline 19mm cranks 170mm Length - Sealed front and rear hubs laced to 36H double wall rims - 25/9 gear ratio - Haro Baseline 2-piece seat with alloy post - Haro La Mesa tires 20x2.4" front/rear

The Cat's Meow 20" is sassy and stylin' just like your little rider. It features multi-color metallic leopard spots on the frame, fenders and chainguard. The pink metallic rims and a matching saddle and bell complete the look making this ride purrfect for any feline fanatic. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike will grow alongside them with adjustable pedal mount positions. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Cat's Meow handlebar bag to carry all the necessities. Like juice boxes and snac

Let your cares drift away and the bike path cruise on by with Sun's Revolutions 24. This cool cruiser boasts a comfortable upright riding position and a classy retro look that'll make you the envy of the block. You'll love the easy-to-operate, low-maintenance one-speed drivetrain with the sure-stopping coaster brake, as well as the plush seat and wide bars that put you in the lap of luxury on all your rides.

Revolutions offers up the perfect mix of style and value to create a cruiser that's simple and fun to ride. An extra-long wheel base, super-wide tires, and upright riding position make the Revolutions comfortable, durable, and easy to ride, exactly what's needed for just cruising around. - Classic high-tensile steel frame - Alloy rims with stainless steel spokes - One-piece steel crank - 24" x 2.50" cruiser tires - Sun Cruiser saddle - Steel chain guard - Steel kickstand

- Retro Cruiser high-tensile steel frame - 7-speed drivetrain - Linear-pull brakes - One-piece steel crank - Alloy rims with stainless steel spokes - 26" x 2.25" cruiser tires - Mid-rise steel cruiser handlebar - Sun Cruiser saddle - Steel chain guard - Steel kickstand - Frame Size: 16" - Frame Standover: 17.3" - Wheel Size: 26" - Gearing: 7-speed - Brakes: Linear Pull - Bike Weight: 36 lbs - Rider Weight Limit: 250 lbs

The Scout 24 was designed to encourage your son or daughter to keep riding and further cultivate their appreciation for a day in the Sun. The high tensile steel construction will stand up to all their adventures, while the 24-inch wheels and 7-speed twist shifter will instantly make them faster out of the gate. Specifically equipped with children's-fit brake levers, saddle, handlebar, grips, crank, and pedals, the Scout 24 will encourage your child to be a more confident rider by letting them take advantage of a bicycle designed with their smaller frame in mind.

Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.